Video: The Money Love!

This animated video ad for the German financial services firm Bontrust was produced by the creative firm Optix

A quote from Andreas Pohl, Creative Director, Optix:

When the agency came to us with the idea to show the increase of money on the international market in connection with some kind of sexual relation, we were very enthusiastic. No doubt, we had to do this!

The goal was to create a world completely made out of banknotes and explicit characters that stood for themselves. So we spent many days and nights doing a lot of research finding the right objects such as furniture, buildings, bridges, certain landscapes, clothes, etc.

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The Money Love