Google AdSense publishers like me and you can now allow multiple Google-certified ad networks to compete for display ad space on your site.
But what exactly is this?
With this new change, participating ad networks can also bid in our auction to appear on AdSense sites. This new capability will help you generate the most profit for every ad that appears on your site, whether the ads come from AdWords advertisers or Google-certified ad networks.
Google AdSense blog shared a great information about AdSense optimization techniques every AdSense publisher should know. It’s a guide to newbies and even long-time publishers to increase their AdSense revenue.
These techniques were presented by Mel Ann and Tim, 2 of AdSense Optimization Specialists from the Google office in Sydney, who work with publishers to help them improve the performance of their ads.